It all started with a rather fluffy jumper my wife was given as a Christmas present. She was intrigued and started to look into the whole Angora business. Being very ethically minded, she was horrified by the videos coming out of China depicting the poor welfare conditions some rabbits were being subjected to and so the idea was born; to create a brand with a purpose, ethical, British Angora.
This coincided with our long term plan to live on a low impact, sustainable smallholding and we started looking for a suitable place to follow our dream.
We eventually found 12.5 acres in rural mid Wales and set about bringing our ideas to life. We now have 29 Angora rabbits and live in a small, zero carbon house, powered entirely by renewable energy. We harvest hay from our fields, firewood from our coppice and vegetables from our garden.
By keeping the rabbits ourselves, we could ensure their well-being and turning their fibre into desirable products enables us to highlight the importance of animal welfare in your purchase choices.